Fundamentals of Digital Marketing: Module 12 – Get noticed with social media
Important: The correct answers will be marked in green color
Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!
In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 12. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.
It makes sense for your business to be on social media since everyone these days are on social media. You can take advantage of popular social media networks by understanding why you need to be on that social media network. You will be able to grow your presence by engaging with your networks by joining the right social media network.
Social media basics – Answers
Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page and has gained some followers by putting a sign up in her shop.
Question: What can Lily do to keep these followers and encourage others?
Answers
Start a conversation with your followers
Post regularly
Social media is about connecting with people. So, starting a conversation with people can turn them into your customers and help them to know you and your company. Posting regularly on your social media page without overlading content to your followers will keep the conversation going.
It is normal thing to get some negative posts or comments on your social media pages. But deleting them or naming and shaming competitors reflect badly on you and it’ll cause you to lose followers as well. So make sure to respond to them politely and clarify things. Also commenting too much on followers’ personal posts is also bad for your business.
The right social media sites for you – Answers
Lily has drafted a number of different posts for her social media accounts.
Question: Can you match the post to the best social network for each of the following scenarios?
Answers
Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details – Linkedin
Loving these recent photos of the new range by my fantastic photographer friend Rae – Instagram
So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us? – Facebook
One important thing is matching the tone with the purpose of the network. These posts should be best placed on the following networks:
- LinkedIn is designed for professional networking, so, a professional post looking for a contractor or a job posting would be best posted on LinkedIn.
- Instagram is a network designed for photo sharing. So, professional-looking photos can be shared on Instagram.
- The post announcing an event such as Lily’s first late-night fashion would be well positioned on Facebook where she could set up an event for customers to RSVP.
Setting your goals for social media – Answers
Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious.
Question: Which of Lily’s business goals can she achieve with social media?
Answers
Raise the profile of the business
Attract new customers and grow the customer base
Discuss new products with customers
Social media can help to raise the profile of a business. Also, it helps to grow the customer base with new customers by sharing content with their friends.
Even though budgeting is important for a business, it is unlikely social media will be able to help with that. You might need to try out financial planning tools to get achieve this goal, which could be found online easily.
You cannot use social media to control the flow of stock. But you can host flash sales online to clear old stocks of your business. And you can use social media to raise awareness of those flash sales.
Getting on social media – Answers
Lily is setting up a Twitter profile for her business. She’s put together a list of the key things she’ll need to get her profile up and running.
Questions: Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile?
Answers
Annual membership fee
Number of employees in the business
End of topic assessment (topic quiz) – Questions and answers
Which of the following can businesses achieve by using social media?
A: Attract new audiences
B: Build a good reputation with customers
C: Meet sales goals
D: Increase traffic to their website
Businesses can use social media to attract new customers by trialing different content types and extending their reach to different countries and interests.
Fill in the blank: Businesses should focus on social media platforms with ________.
A: The biggest reputation
B: The most expected engagement
C: A relevant audience
D: The most users
Businesses should aim to have a presence on the social media platforms their main audience uses regularly. Investing time into a platform with the wrong type of customers for your business, or no customers at all is not a valuable use of time.
Which of the following is an example of a social media goal?
A: Acquire genuine reviews on products
B: Drive more traffic to your store
C: Develop one-way communication with customers
D: Mimic your competition’s approach
Driving more traffic to your store would be beneficial to the growth of your business, and therefore would be a good social media goal to aim for. To achieve this, you can create engaging content with strong calls to action.
Which details should you look to include on a business profile page on social media?
A: Details about the CEO
B: Link to a local listing site you’re on
C: Description of the business
D: Cost of products and services
Adding a business description to your profile page means that people can quickly identify your brand to confirm who you are. It helps current customers find you, and new audiences learn about you.
Hope this helps you!