Fundamentals of Digital Marketing: Module 11 – Help people nearby find you online
Important: The correct answers will be marked in green color
Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!
In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 11. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.
Local directories and social networks, reaching customers who are physically close to a store is a relatively easy task thanks to search engines. By mastering local advertising, mobile marketing, and more, you’ll learn some ways to take advantage of that unique opportunity to attract new customers.
Using digital to advertise locally – Answers
Esmeralda runs a local bike shop. If she advertises her shop using the internet, Esmeralda could reach people in many different countries. But she doesn’t want to do that. She wants to target her online ads to local customers.
Question: How can she do this effectively?
Answers
A: Show ads to people within 10 miles of her shop
B: Display the ad during the shop’s opening hours
C: Tailor her ads for people who live locally
Reaching locals on their mobiles – Answers
Esmeralda runs a local bike shop. She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilize this technology. She has a couple of ideas on how to use the app to engage her customers.
Question: Can you remove the ideas that do not need GPS?
Answers
Notify people of promotional events like a free tune-up
Send personalized coupons to repeat customers
Let customers schedule appointments for repairs
SEO for local businesses – Answers
Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Question: Which one do you think Esmeralda should start with?
Answers
End of topic assessment (topic quiz) – Questions and answers
Which of the following factors help search engines determine if your business is local?
A: Location details on the website, quality content, and how mobile-friendly the website is
B: Location details on the website, a list of shops local to you, and a contact form
C: Quality content, list of local suppliers, and location details
D: Location GPS tags on photos, quality content, and how mobile-friendly the website is
When search engines analyze a website they look for key pieces of information, such as your business address, to determine if you’re local to the searching user. Other key factors include the quality of your content and how mobile-friendly the site is.
When looking to attract a local audience, why it is important to optimize your website and content for mobile users?
A: Because local users tend to use their mobile devices when they’re out of the house
B: Because mobiles will replace desktop computers
C: Because all online users browse on mobile devices these days
D: Because marketing for mobile is more cost-effective
A large percentage of searches are performed on mobile devices when the user is on the move. In addition, advances in mobile voice search mean that local users looking for local services using this technology. If your website isn’t optimized for mobile it might not appear in the results or even put off a potential user due to poor usability.
Which of the following can help you gain visibility in search engines?
A: Adding relevant content that highlights the location of your business
B: Including your address on your Twitter account
C: Optimising your site for desktop devices only
D: Adding a list of shops local to you on your website
Including the location of your shop or service area of your business means that when search engines crawl your site, they can make sure you appear for the right search terms and under local search terms.
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