How to Uncover Low Competition Keywords for Your Blog: A Step-by-Step Guide!

Are you tired of struggling to rank your blog posts on search engines? Do you find yourself competing with established bloggers for high-traffic keywords? It’s time to shift your focus to low-competition keywords. By targeting these overlooked phrases, you can drive more targeted traffic to your blog without fighting for top rankings. But how do you find these hidden gems? In this step-by-step guide, we’ll show you how to conduct low-competition keyword research that will give your blog an edge in the crowded online space. Get ready to discover new opportunities and grow your blog traffic like never before!

Step 1: Brainstorm Keyword Ideas

Before we begin our low-competition keyword research, we need to brainstorm a list of potential keywords. Start by thinking about your blog’s niche and the topics you cover. Then, use tools like Google Autocomplete or Answer the Public to generate more keyword ideas. Don’t worry about the competition at this stage – the goal is to come up with a broad list of keywords to investigate further.

To begin this process, think about the topics you cover in your blog’s niche and the questions your audience may have. You can also use online keyword research tools to generate more keyword ideas. Some popular tools include Google Autocomplete, Answer the Public, Ubersuggest, Google Trends, and Keywordtool.io.

Google Autocomplete suggests related keywords as you type a keyword into the search bar. Answer the Public generates a list of questions related to a specific keyword. Ubersuggest provides keyword suggestions and shows the search volume, difficulty score, and estimated cost-per-click (CPC) for each keyword. Google Trends shows how often a keyword is searched for over time, and Keywordtool.io generates keyword suggestions and provides search volume, competition, and CPC data for each keyword.

By using these tools, you can come up with a list of potential keywords to investigate for competition and search volume. Remember that your initial list doesn’t need to be perfect – the goal is to have a broad range of keywords to analyze.

Step 2: Analyze Keyword Difficulty

Once you have a list of potential keywords, it’s time to analyze their difficulty. Keyword difficulty refers to how easy or difficult it is to rank for a specific keyword. To analyze a difficulty, use a tool like Ahrefs, SEMrush, or Moz. These tools will give you an estimate of how difficult it is to rank for a specific keyword, based on factors like search volume, backlink profile of top-ranking pages, and more. Here’s how to analyze keyword difficulty

Use a Keyword Difficulty Checker

One of the easiest ways to analyze keyword difficulty is to use a keyword difficulty checker tool. These tools provide a score that indicates how difficult it is to rank for a specific keyword. Some popular keyword difficulty checker tools include Ahrefs, SEMrush, Moz, and KWFinder.

These tools use a variety of factors to calculate keyword difficulties, such as the number of websites ranking for the keyword, the quality of their content, and the authority of those websites. The keyword difficulty score can range from 0-100, with higher scores indicating more difficult keywords.

Analyze the Top Ranking Websites

Another way to analyze keyword difficulty is to manually analyze the top-ranking websites for a keyword. Look at the quality of their content, the length of their posts, and the backlinks they have. Are they high-quality websites with lots of authority, or are they low-quality websites with little authority?

If the top-ranking websites are high-quality and have lots of authority, it may be more difficult to rank for that keyword. On the other hand, if the top-ranking websites are low-quality and have little authority, you may have a better chance of ranking for that keyword.

Consider Your Own Website's Authority

Finally, consider your own website’s authority when analyzing keyword difficulty. If your website is new and doesn’t have much authority, it may be more difficult to rank for competitive keywords. Instead, focus on targeting low-competition keywords that are more relevant to your niche and audience.

By analyzing keyword difficulty, you can identify keywords that are easier to rank for and more likely to drive traffic to your blog. Use a combination of keyword difficulty checker tools, manual analysis of top-ranking websites, and consideration of your own website’s authority to make informed decisions about which keywords to target.

As mentioned earlier, there are several online tools available that can help you analyze keyword difficulty. Let’s take a closer look at some of these tools:

Ahrefs: Ahrefs is a popular SEO tool that provides a variety of features, including a keyword difficulty checker. Ahrefs’ keyword difficulty score ranges from 0-100, and it considers several factors such as the number of backlinks, domain authority, and the content’s quality to determine the keyword difficulty.

SEMrush: SEMrush is another comprehensive SEO tool that provides a keyword difficulty checker. Its keyword difficulty score ranges from 1-100 and considers factors such as backlinks, search volume, and the quality of the top-ranking pages to determine the difficulty.

Moz: Moz is a well-known SEO tool that offers a keyword difficulty checker, called the Moz Keyword Difficulty Tool. The tool provides a score ranging from 0-100, and it considers factors such as domain authority, page authority, and the number of backlinks to determine the keyword difficulty.

KWFinder: KWFinder is a keyword research tool that also provides a keyword difficulty checker. Its keyword difficulty score ranges from 0-100 and considers factors such as domain authority, page authority, and the number of backlinks to determine the keyword difficulty.

Using one or a combination of these tools can help you analyze the keyword difficulty and determine which keywords are worth targeting for your blog. However, keep in mind that no tool is perfect, and manual analysis of top-ranking pages is also essential for a more accurate assessment.

Step 3: Look for Low Competition Keywords

With the difficulty analysis complete, it’s time to focus on low-competition keywords. These are phrases with a low difficulty score and decent search volume. Aim for keywords with a difficulty score of 30 or less, and a search volume of at least 500 searches per month. Look for long-tail keywords (phrases with three or more words) as they often have lower competition.

And Here I’m explaing a different approach for you to look for low competition keywords. Looking for low-competition keywords is an essential part of keyword research for bloggers. These are the keywords that have lower competition from other websites and are easier to rank for on search engines. Here’s how to look for low-competition keywords

Define Your Niche

The first step is to define your niche. Determine what topics your blog covers and who your target audience is. By doing this, you can identify specific keywords that are relevant to your niche and audience.

Brainstorm Seed Keywords

Once you’ve defined your niche, brainstorm a list of seed keywords. Seed keywords are broad terms that describe your niche. For example, if your niche is fitness, seed keywords could be “workouts,” “nutrition,” or “health.”

Expand Your Keyword List

After you’ve brainstormed your seed keywords, expand your keyword list by using keyword research tools. As mentioned above, there are many online tools available, such as Google Keyword Planner, Ahrefs, SEMrush, and KWFinder, which can help you generate keyword ideas based on your seed keywords.

Analyze Keyword Difficulty

Next, analyze the keyword difficulty of the keywords on your list. As discussed earlier, there are several online tools available that can help you determine keyword difficulty. Look for keywords with a lower difficulty score, as these are more likely to be low-competition keywords.

Analyze Search Intent

Once you’ve identified potential low-competition keywords, analyze their search intent. Search intent refers to the reason why someone is searching for a particular keyword. If the search intent matches the content on your blog, it’s more likely that you’ll rank higher for that keyword.

Refine Your List

Finally, refine your list of potential low-competition keywords by prioritizing those that have the right search intent and the lowest keyword difficulty score. Focus on targeting these keywords in your blog content and optimize your content accordingly.

By following these steps, you can find low-competition keywords that are relevant to your niche and audience, and easier to rank for on search engines. Remember to regularly update your keyword list and monitor your rankings to ensure that your keyword strategy remains effective.

Step 4: Check Search Intent

Before you start creating content around your chosen keywords, make sure to check the search intent. Search intent refers to the reason behind a user’s search query. For example, if someone searches for “best coffee shops in Chicago,” they intend to find coffee shops in Chicago. Understanding search intent is crucial to creating content that matches what the user is looking for.

Here are the steps to check search intent

Enter Your Keyword in Google

Enter your potential low-competition keyword into Google’s search bar and take a look at the top-ranking pages.

Analyze the Content on Top-Ranking Pages

Analyze the content on the top-ranking pages for your keyword. Ask yourself what kind of information is being presented. Is it a blog post, product page, or informational page? Are there images or videos? What tone is being used? Are there any common themes or topics covered?

Use Online Tools

There are several online tools available that can help you analyze search intent. For example, the tool “AlsoAsked” generates related questions and topics that users search for related to a particular keyword. Similarly, “AnswerThePublic” generates a list of questions and phrases that people commonly search for related to a particular keyword. Analyzing these questions and phrases can help you understand what kind of content users are looking for when they search for your keyword.

Refine Your Keyword List

Based on your analysis of search intent, refine your list of potential low-competition keywords. Focus on keywords that match the type of content users are looking for and are relevant to your niche.

By following these steps, you can check search intent and ensure that the content you create matches what users are looking for. Use a combination of manual analysis and online tools to get a better understanding of search intent and refine your keyword list accordingly.

Step 5: Create Quality Content

Once you have your low-competition keywords and a solid understanding of search intent, it’s time to create quality content. Remember, Google’s ultimate goal is to deliver the best possible results for its users. Focus on creating content that provides value and solves problems for your audience. Use your keywords naturally throughout your content, but don’t stuff them in unnaturally. Aim for a good balance between readability and keyword optimization.

Here are the steps to create quality content

Choose the Right Type of Content

Based on your analysis of search intent, choose the right type of content for your low-competition keywords. For example, if users are looking for product reviews, create a review post. If they are looking for instructional content, create a how-to guide.

Write a Catchy Headline

Craft a catchy headline that accurately reflects the content of your post and entices users to click through.

Write High-Quality Content

Write high-quality content that provides value to your readers. Make sure your content is well-researched, informative, and engaging. Use subheadings, bullet points, and images to make your content easier to read.

Optimize Your Content for SEO

Optimize your content for SEO by including your low-competition keywords in strategic places, such as the title, meta description, and headers. However, make sure to avoid keyword stuffing, as this can harm your SEO.

Include Call-to-Actions

Include call-to-actions (CTAs) in your content to encourage users to take action. This could be to subscribe to your newsletter, share your post on social media, or make a purchase.

Edit and Proofread

After writing your content, edit and proofread it to ensure that it is error-free and easy to read.

By following these steps, you can create high-quality content that matches search intent and attracts users to your site. Remember, quality content is the key to ranking higher on search engines and building a loyal audience.

Step 6: Monitor Your Results

Finally, it’s important to monitor your results to see how your low-competition keyword strategy is working. Use tools like Google Analytics and Google Search Console to track your traffic and rankings. Keep an eye on how your targeted keywords are performing and make adjustments as needed. With a little patience and perseverance, you can start seeing significant traffic gains by targeting low-competition keywords.

Here are some steps you can take to monitor your results

Use Google Analytics

Google Analytics is a free tool that allows you to track your website’s traffic and performance. Use it to monitor your traffic, bounce rates, and other metrics related to your content’s performance. This will help you identify areas where you can improve your content and website.

Use Keyword Tracking Tools

Keyword tracking tools can help you track your keyword rankings and see how they are performing over time. Some popular keyword tracking tools include Ahrefs, SEMrush, and Moz.

Monitor Social Media Engagement

If you promote your content on social media, monitor your social media engagement. This will give you insights into what content your audience likes and dislikes, as well as how to adjust your content to better engage your audience.

Analyze User Feedback

Finally, analyze user feedback to see how your audience is responding to your content. This could be in the form of comments, reviews, or feedback surveys. Use this feedback to make adjustments to your content and improve its overall quality.

By monitoring your results, you can continually improve your content and website to better serve your audience and attract more traffic to your site. Keep in mind that SEO is a long-term game, and it takes time and effort to see results. However, by following these steps, you can increase your chances of success and build a loyal audience over time.

Conclusion

By targeting low-competition keywords, you can drive targeted traffic to your blog without battling established bloggers for top rankings. Remember to start with a broad list of potential keywords, analyze their difficulty, and focus on long-tail phrases with low competition. Create quality content that matches search intent and monitor your results to see how your strategy is working. With a little effort and persistence, you can gain an edge in the crowded online space and grow your blog traffic like never before.

In conclusion, doing low-competition keyword research is an essential part of any blogger’s SEO strategy. By finding and targeting low-competition keywords, you can attract more traffic to your website and increase your chances of ranking higher on search engine results pages.

To do low-competition keyword research, you need to start by brainstorming keyword ideas, analyzing keyword difficulty, checking search intent, creating quality content, and monitoring your results. By following these steps, you can identify the best low-competition keywords to target and create content that resonates with your audience.

And I repeat, remember that SEO is a long-term strategy, and it takes time and effort to see results. However, by targeting low-competition keywords, you can increase your chances of success and build a loyal audience over time.

So if you’re a blogger looking to attract more traffic to your website, make sure you prioritize low-competition keyword research as part of your SEO strategy. By doing so, you can set yourself up for long-term success and achieve your blogging goals.

Dasun Sucharith

Experienced Founder with a demonstrated history of working in the information services industry. Skilled in Software Development, Web Development, Mobile App Development, Public Speaking, and Management. Strong business development professional with a Bachelor's degree in Electronic Engineering focused on Computer Systems Networking and Telecommunications from SLIIT.

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