• Why Does My Search Console Traffic Change for Past Dates?

    Why Does My Search Console Traffic Change for Past Dates?

    Introduction Have you ever checked your website’s performance in Google Search Console (GSC), only to revisit the same report a few weeks later and notice the numbers have changed? Perhaps your January clicks and impressions looked one way in early February — but by mid-February, they’ve mysteriously shifted. Before you panic or assume there’s been…