Fundamentals of Digital Marketing: Module 8 – Be noticed with search ads
Important: The correct answers will be marked in green color
Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!
In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 8. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.
When it comes to promoting your service or product Search Engine Marketing (SEM) can open up a world of opportunities. You can use online advertising to directly connect with future customers by specifically targeting people interested in your website. This module is about how SEM works and how we create ads.
Introduction to search engine marketing (SEM) – Answers
Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website.
Question: Where will her website appear if she uses search engine marketing?
Answers:
Image 1
The SEM auction – Answers
Michelle has created some adverts to promote her wedding photography business in Cardiff.
She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment.
Question: Can you order the following advert headings from best to worst in terms of how well they align with the keywords?
Answers
A: Cardiff wedding photographer – 25% discount
B: Cardiff wedding photographer
C: Discount wedding
D: Wedding
What makes a good keyword – Answers
To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.
Question: Cross off the keywords which she shouldn’t use.
Answers
A: Cardiff weddings
B: Wedding photography business based in Cardiff
Make your ads stand out – Answers
Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.
Question: Which of these text statements would work best as an ad?
Answers
Cardiff wedding photography. Get 25% off your first order. Make your reservation now.
End-of-topic assessment ( Topic Quiz) – Questions and Answers
Search engine marketing can also be called what?
A: Pay-per-click advertising
B: Organic advertising
C: Search box marketing
D: One-click advertising
In an SEM auction, your Quality Score is based on which aspect of your ad?
A: Bid
B: Relevance
C: Wit
D: Length
Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
A: Auction
B: Website
C: Keyword
D: Advert
What should your search ad have in order to promote more clicks?
A: A call to action
B: A catchy headline
C: A close-up photo
D: A social media link
Conclusion
Hope these questions and answers help you to understand Digital Marketing a little more. Try to answer the question on your own. And you always can refer to these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.