Tag: google digital garage answers

  • Google digital garage module 12 all questions and answers

    Google digital garage module 12 all questions and answers

    Fundamentals of Digital Marketing: Module 12 – Get noticed with social media

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 12. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    It makes sense for your business to be on social media since everyone these days are on social media. You can take advantage of popular social media networks by understanding why you need to be on that social media network. You will be able to grow your presence by engaging with your networks by joining the right social media network.

    Social media basics – Answers

    Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page and has gained some followers by putting a sign up in her shop.

    Question: What can Lily do to keep these followers and encourage others?

    Answers

    Start a conversation with your followers

    Post regularly

    Social media is about connecting with people. So, starting a conversation with people can turn them into your customers and help them to know you and your company. Posting regularly on your social media page without overlading content to your followers will keep the conversation going.

    It is normal thing to get some negative posts or comments on your social media pages. But deleting them or naming and shaming competitors reflect badly on you and it’ll cause you to lose followers as well. So make sure to respond to them politely and clarify things. Also commenting too much on followers’ personal posts is also bad for your business.

    The right social media sites for you – Answers

    Lily has drafted a number of different posts for her social media accounts.

    Question: Can you match the post to the best social network for each of the following scenarios?

    Answers

    Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details – Linkedin

    Loving these recent photos of the new range by my fantastic photographer friend Rae – Instagram

    So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us? – Facebook

    One important thing is matching the tone with the purpose of the network. These posts should be best placed on the following networks:

    • LinkedIn is designed for professional networking, so, a professional post looking for a contractor or a job posting would be best posted on LinkedIn.
    • Instagram is a network designed for photo sharing. So, professional-looking photos can be shared on Instagram.
    • The post announcing an event such as Lily’s first late-night fashion would be well positioned on Facebook where she could set up an event for customers to RSVP.

    Setting your goals for social media – Answers

    Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious.

    Question: Which of Lily’s business goals can she achieve with social media?

    Answers

    Raise the profile of the business

    Attract new customers and grow the customer base

    Discuss new products with customers

    Social media can help to raise the profile of a business. Also, it helps to grow the customer base with new customers by sharing content with their friends.

    Even though budgeting is important for a business, it is unlikely social media will be able to help with that. You might need to try out financial planning tools to get achieve this goal, which could be found online easily.

    You cannot use social media to control the flow of stock. But you can host flash sales online to clear old stocks of your business. And you can use social media to raise awareness of those flash sales.

    Getting on social media – Answers

    Lily is setting up a Twitter profile for her business. She’s put together a list of the key things she’ll need to get her profile up and running.

    Questions: Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile?

    Answers

    Annual membership fee

    Number of employees in the business

    End of topic assessment (topic quiz) – Questions and answers

    Which of the following can businesses achieve by using social media?

    A: Attract new audiences

    B: Build a good reputation with customers

    C: Meet sales goals

    D: Increase traffic to their website

    Businesses can use social media to attract new customers by trialing different content types and extending their reach to different countries and interests.

    Fill in the blank: Businesses should focus on social media platforms with ________.

    A: The biggest reputation

    B: The most expected engagement

    C: A relevant audience

    D: The most users

    Businesses should aim to have a presence on the social media platforms their main audience uses regularly. Investing time into a platform with the wrong type of customers for your business, or no customers at all is not a valuable use of time.

    Which of the following is an example of a social media goal?

    A: Acquire genuine reviews on products

    B: Drive more traffic to your store

    C: Develop one-way communication with customers

    D: Mimic your competition’s approach

    Driving more traffic to your store would be beneficial to the growth of your business, and therefore would be a good social media goal to aim for. To achieve this, you can create engaging content with strong calls to action.

    Which details should you look to include on a business profile page on social media?

    A: Details about the CEO

    B: Link to a local listing site you’re on

    C: Description of the business

    D: Cost of products and services

    Adding a business description to your profile page means that people can quickly identify your brand to confirm who you are. It helps current customers find you, and new audiences learn about you.

    Hope this helps you!

  • Google digital garage module 11 all questions and answers

    Google digital garage module 11 all questions and answers

    Fundamentals of Digital Marketing: Module 11 – Help people nearby find you online

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 11. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    Local directories and social networks, reaching customers who are physically close to a store is a relatively easy task thanks to search engines. By mastering local advertising, mobile marketing, and more, you’ll learn some ways to take advantage of that unique opportunity to attract new customers.

    Using digital to advertise locally – Answers

    Esmeralda runs a local bike shop. If she advertises her shop using the internet, Esmeralda could reach people in many different countries. But she doesn’t want to do that. She wants to target her online ads to local customers.

    Question: How can she do this effectively?

    Answers

    A: Show ads to people within 10 miles of her shop

    B: Display the ad during the shop’s opening hours

    C: Tailor her ads for people who live locally

    Reaching locals on their mobiles – Answers

    Esmeralda runs a local bike shop. She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilize this technology. She has a couple of ideas on how to use the app to engage her customers.

    Question: Can you remove the ideas that do not need GPS?

    Answers

    Notify people of promotional events like a free tune-up

    Send personalized coupons to repeat customers

    Let customers schedule appointments for repairs

    SEO for local businesses – Answers

    Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.

    Question: Which one do you think Esmeralda should start with?

    Answers

    End of topic assessment (topic quiz) – Questions and answers

    Which of the following factors help search engines determine if your business is local?

    A: Location details on the website, quality content, and how mobile-friendly the website is

    B: Location details on the website, a list of shops local to you, and a contact form

    C: Quality content, list of local suppliers, and location details

    D: Location GPS tags on photos, quality content, and how mobile-friendly the website is

    When search engines analyze a website they look for key pieces of information, such as your business address, to determine if you’re local to the searching user. Other key factors include the quality of your content and how mobile-friendly the site is.

    When looking to attract a local audience, why it is important to optimize your website and content for mobile users?

    A: Because local users tend to use their mobile devices when they’re out of the house

    B: Because mobiles will replace desktop computers

    C: Because all online users browse on mobile devices these days

    D: Because marketing for mobile is more cost-effective

    A large percentage of searches are performed on mobile devices when the user is on the move. In addition, advances in mobile voice search mean that local users looking for local services using this technology. If your website isn’t optimized for mobile it might not appear in the results or even put off a potential user due to poor usability.

    Which of the following can help you gain visibility in search engines?

    A: Adding relevant content that highlights the location of your business

    B: Including your address on your Twitter account

    C: Optimising your site for desktop devices only

    D: Adding a list of shops local to you on your website

    Including the location of your shop or service area of your business means that when search engines crawl your site, they can make sure you appear for the right search terms and under local search terms.

    Hope this helps you! If it did consider sharing it with friends!

  • Google digital garage module 10 all questions and answers

    Google digital garage module 10 all questions and answers

    Fundamentals of Digital Marketing: Module 10 – Get Noticed Locally

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 10. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    Digital marketing is the use of digital technologies and channels to promote and market products or services to consumers and businesses. One way to get noticed locally is to optimize your online presence for local search. This can include claiming and optimizing your local business listings on directories and search engines, such as Google My Business, and using local keywords in your website and content. Additionally, you can use local social media marketing and targeted advertising to reach potential customers in your area. Building relationships with local influencers and partnering with local businesses can also help to increase your visibility and credibility in the local community.

    You’ll need to harness local online marketing if you have a physical storefront in order to reach more customers. You can ensure you are visible to customers close to your store by creating a local directory listing, engaging in mobile marketing, and building a local search presence.

    Marketing to the locals – Answers

    Jim is running a bike shop in a popular tourist city and he’s started a bike hire service.

    Question: What would be the better way for Jim to attract more tourists – a map feature or a social media page?

    Answer

    The answer is a map feature

    The power of local directories – Answers

    Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business.

    Question: Help Jim create his listing by choosing the minimum information he should add.

    Answer

    Jim’s Bikes

    10 Bird Way, Cowseld, West Sussex, RH11 5XN

    Phone number 01269 559632

    Open 9–5 Mon–Sat

    End of topic assignment (Topic Quiz) – Questions and answers

    How can you improve a business’s visibility to people located near you geographically?

    A: Translate your website into at least two more languages

    B: Offer free phone support during business hours

    C: Ensure you have good analytics on your website

    D: Make sure your phone number, address and business hours are easy to find

    A: “bike shop near me”

    B: “bike shop in UK”

    C: “local bicycle shop”

    D: “bike shops”

    Which of the following is a benefit of registering your business in online local listings?

    A: Discounted pricing on your search advertising campaigns

    B: Increased likelihood of being discovered through search engines

    C: More mentions on social media platforms

    D: Guaranteed sales to local customers

    Which three pieces of information are essential to include first in your local directory listing?

    A: Business address, website, telephone numbers

    B: Business name, business address, telephone numbers

    C: Website, telephone numbers, email address

    D: Business name, email address, website

    Hope these questions answers help you!

  • Google digital garage module 9 all questions and answers

    Google digital garage module 9 all questions and answers

    Fundamentals of Digital Marketing: Module 9 – Improve your search campaigns

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 9. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    The search engine marketing (SEM) world is full of opportunities. But to take the full benefits out of that, first, you need to master research tools and keyword selection. With that knowledge, you can improve and optimize your search campaigns to ensure you get maximum value for the money spent.

    Achieve relevance with good structure – question answers

    Anna is a commercial photographer. She is setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she is doing this by creating ad groups for each type of product.

    Ad: Wedding photography
    Capture your special day with beautiful photographs
    Call to book your date now!

    Question: Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

    Answer

    Bridal party photos

    Baby photoshoot

    Newborn baby photography

    Professional website photos

    Get the most from your keywords – question answers

    Anna specializes in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.

    Question: Which of the following keywords are the negative keywords?

    Answer

    Landscape

    Watercolor

    Fine-tune with keyword match types – question answers

    Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

    Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.

    Question: Put the keywords in order of the broadest to the most restrictive.

    Answer

    Photography, portraits

    Portrait photography studio

    Movie themed portrait photography

    Film themed portrait photography, low-cost

    How to know what’s working and what isn’t – question answers

    Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well.

    Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter.

    Anna wants to track how many people request photography for events that aren’t weddings.

    Question: Where should she place the conversion tracking code?

    Answer

    enquiry confirmation page

    End of topic assessment (Topic Quiz) – Questions and answers

    Which of the following is a benefit of using relevant ads and landing pages?

    A: Increased cost for ad placements

    B: Higher ad positions on the search results page

    C: Higher cost per clicks on your ads

    D: Ads that will ensure more purchases

    When it comes to search ads, which description best describes ‘negative keywords’?

    A: Keywords with no association to your site

    B: Keywords with a poor search volume

    C: Keywords that are excluded from a campaign

    D: Keywords that are typed incorrectly

    Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

    A: Exact Match

    B: Random Match

    C: Direct match

    D: Close match

    What can conversion tracking in search help you measure?

    A: How many transactions are completed on your site overall

    B: How many people click on your SEM ad and end up browsing your site

    C: How many people visiting your site from a search ad end up completing a purchase

    D: How many customers your ad has converted into brand ambassadors

    Conclusion

    Hope these questions and answers help you to understand Digital Marketing a little more. Try to answer the question on your own. And you always can refer to these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.

  • Google Digital Garage Module 8 All Questions and Answers

    Google Digital Garage Module 8 All Questions and Answers

    Fundamentals of Digital Marketing: Module 8 – Be noticed with search ads

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 8. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    When it comes to promoting your service or product Search Engine Marketing (SEM) can open up a world of opportunities. You can use online advertising to directly connect with future customers by specifically targeting people interested in your website. This module is about how SEM works and how we create ads.

    Introduction to search engine marketing (SEM) – Answers

    Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website.

    Question: Where will her website appear if she uses search engine marketing?

    Answers:

    Image 1

    The SEM auction – Answers

    Michelle has created some adverts to promote her wedding photography business in Cardiff.

    She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment.

    Question: Can you order the following advert headings from best to worst in terms of how well they align with the keywords?

    Answers

    A: Cardiff wedding photographer – 25% discount

    B: Cardiff wedding photographer

    C: Discount wedding

    D: Wedding

    What makes a good keyword – Answers

    To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.

    Question: Cross off the keywords which she shouldn’t use.

    Answers

    A: Cardiff weddings

    B: Wedding photography business based in Cardiff

    Make your ads stand out – Answers

    Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.

    Question: Which of these text statements would work best as an ad?

    Answers

    Cardiff wedding photography. Get 25% off your first order. Make your reservation now.

    End-of-topic assessment ( Topic Quiz) – Questions and Answers

    Search engine marketing can also be called what?

    A: Pay-per-click advertising

    B: Organic advertising

    C: Search box marketing

    D: One-click advertising

    In an SEM auction, your Quality Score is based on which aspect of your ad?

    A: Bid

    B: Relevance

    C: Wit

    D: Length

    Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

    A: Auction

    B: Website

    C: Keyword

    D: Advert

    What should your search ad have in order to promote more clicks?

    A: A call to action

    B: A catchy headline

    C: A close-up photo

    D: A social media link

    Conclusion

    Hope these questions and answers help you to understand Digital Marketing a little more. Try to answer the question on your own. And you always can refer to these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.

  • Google Digital Garage Module 7 All Questions and Answers

    Google Digital Garage Module 7 All Questions and Answers

    Fundamentals of Digital Marketing | Module 7 – Make search work for you

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 7. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    When you optimize your pages in the correct way, that means more people can find your content faster. There are multiple ways to achieve this. But you need to choose the most effective method. It will save you time and resources. So this topic covers meta tags, backlinks, international SEO, and more.

    Google Digital Garage Module 6 All Questions & Answers Get discovered with Search

    Making your web pages search friendly – Answers

    Eric Blake sells the produce from his farm online.

    He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy.

    Question – Can you help Eric choose a suitable title and meta description?

    Answers

    Title: Blake’s Produce: Fresh Fruit and Vegetables

    Meta Description: Fresh fruit and vegetables grown locally and delivered straight to your door.

    How other websites can work for you – Answers

    Eric is working on his website, which sells produce from his farm.

    He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic.

    Question: Which of these ideas will help improve his search visibility?

    Answer

    Write recipes that use vegetables that he sells

    Encourage others to write about his website

    Cross borders with SEO – Answers

    Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well. Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing?

    Question: Select the things Eric should avoid then select Submit to remove them.

    Answer

    Having different languages on the same page.

    Using automated services to translate content.

    End of topic assignment (Topic Quiz) – Questions and Answers

    Which of the following page titles would be most suitable for a website page describing a store’s return policy?

    A: How to Send Stuff Back

    B: [Company Name’s] Return Policy

    C: Return Policy

    D: Company Policies

    A: Keep linking to them until they link to you

    B: Send them emails until they link to you

    C: Building relationships with similar sites

    D: Use as many relevant keywords on the page you’d like them to link to

    When expanding a business internationally, which of the following is most important to provide on your website?

    A: Products and delivery details in the correct currency

    B: Time and dates written in the local format

    C: Exchange rate information

    D: Free giveaways for local customers

    Conclusion

    Hope these questions and answers help you to understand Digital Marketing a little more. Try to answer the question on your own. And you always can refer to these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.

  • Google Digital Garage Module 6 All Questions & Answers

    Google Digital Garage Module 6 All Questions & Answers

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 6. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.

    Google Digital Garage Module 5 All Questions & Answers – Get Started With Search

    Intro to search engine optimization (SEO) – Answers

    Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online. Eric knows he can improve his search engine results with either paid search or SEO.

    Q: Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results?

    Answer: 3

    The importance of an SEO plan – Answers

    Eric is keen to improve his search engine results and he wants to use SEO to do it.

    Question: He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?

    A: Do keyword research

    B: See where I appear in the search results for specific keywords

    C: Look for gaps in my SEO performance

    D: Review results and adjusts the plan

    The SEO process – Answers

    Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

    Which advice should he not take?

    A: Contract an agency offering top organic search positions

    B: Don’t change your keywords as it confuses search engines

    C: Stay up to date with search engine changes

    D: Read about the trends in your industry and use them to create content for your page

    E: Get opinions from your customers on what might be missing from your site

    How to choose keywords – Answers

    Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?

    Answer:

    Buy organic potatoes from a family farm

    Setting realistic SEO goals – Answers

    Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?

    Answers

    Where website visitors are located

    Which website visitors turn into paying customers

    What content visitors interact with

    End of topic assessment (topic Quiz) – Questions and Answers

    1. Which of the following factors should you consider when optimising your website for search engines?

    A: Colour scheme

    B: Recycled content

    C: Inspiring business name

    D: Site popularity

    2. What should be the first step of a structured SEO plan?

    A: Identifying your ad budget

    B: Buying an analytics software

    C: Setting up your presence on social media sites

    D: Keyword research

    3. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

    A: Social media following

    B: Bid Value

    C: Domain Authority

    D: Average number of visitors to the company’s website

    4. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

    A: Long-hair keywords

    B: Long-tail keywords

    C: High-relevance keywords

    D: Top-tail keywords

    5. Which of the following would be an ideal goal for an SEO plan?

    A: Increasing social media likes and follows

    B: Increasing how many relevant people visit your website

    C: Showing your website to as many people as possible

    D: Being in first place in SERP for any keyword

    Conclusion

    Hope these questions and answers help you to understand Digital Marketing a little more. Try to answer the question on your own. And you always can refer to these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.

  • Google Digital Garage Module 5 All Questions & Answers

    Google Digital Garage Module 5 All Questions & Answers

    Important: The correct answers will be marked in green color

    Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!

    In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 5. Hope this post helps you to understand the questions and also improves your knowledge of Digital Marketing.

    Search Engine Basics – Answers

    Seth is opening a new coffee shop and looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?

    A: Customers can locate Seth’s products and services when they search for them online.

    B: Search engines can help to get the word out locally about Seth’s new business.

    C: Search engines can help Seth target customers who are already looking for his business.

    D: Customers will see advertisements for Seth’s business whenever they use a search engine.

    How Search Engines Work – Answers

    Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru.

    What are a few techniques he could use to make this website more relevant to its desired users?

    A: Point out unique aspects of his business

    B: Write a blog to sing the praises of his Peruvian beans

    C: Make sure his shop appears on Google maps

    D: Paste in a product description on the Peruvian beans that he found on another website

    E: Try to get other coffee enthusiasts to review his business/ website

    How Search Engines See The Web – Answers

    Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?

    A: Image file names

    B: Page titles

    C: Key words in the content

    D: Keyword meta tags

    Organic Search Explained – Answers

    Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search?

    Answer : 3

    Seth is considering advertising considering his business using paid search results. What do you think makes paid search advertising so effective as a marketing method?

    A: Seth’s adverts are shown to people who are already interested in his type of business

    B: Seth will only be charged for advertising when his ad appears in the search results

    C: The paid search results are given a more prominent position on the search results page

    D: Seth will be charged for advertising only when someone clicks on his ads

    Google Search Console – Answers

    Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can google search console help Seth with this?

    A: It can help show whether he’s using proper keywords in his content

    B: It can recommend better page titles for Seth to use

    C: It can recommend content that will drive more traffic to his site

    Google digital garage module 5 end of topic assessment | Topic Quiz – Questions & Answers

    1. Why are search engines a great place for a business to be found?

    A: People pay to use search engines, so there is a wealthy customer base there

    B: People who search are actively looking for information, products or services

    C: Search engines are a big trend these days

    D: Search engines guarantee new customers

    2. What technology do search engines use to ‘crawl’ websites?

    A: Androids

    B: Interns

    C: Automatons

    D: Bots

    3. Which of the following can help a search engine understand what your page is about?

    A: The date it was published

    B: The number of images used

    C: The total number of words

    D: The title tag

    4. Fill in the blank: Spending money on search advertising influences how your website appears in _________.

    A: Organic search results

    B: The search results page

    C: Business directories

    D: Display advertising networks

    5. Which of these is an important factor in the paid search auction system?

    A: How famous your brand name is

    B: How cool your logo is

    C: How long your business has been around

    D: How relevant your ads are

    6. Which of these can Google Search Console help you to do?

    A: It helps you increase your social media following

    B: It helps you optimise your Google My Business listing

    C: It helps you understand which keywords people are searching for on Google

    D: It helps you run A/B tests on your home page

    Conclusion

    Hope these questions and answers helps you to understand Digital Marketing little more. Try to answers the question on your own. And you always can refer these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.