Fundamentals of Digital Marketing: Module 9 – Improve your search campaigns
Important: The correct answers will be marked in green color
Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!
In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 9. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.
The search engine marketing (SEM) world is full of opportunities. But to take the full benefits out of that, first, you need to master research tools and keyword selection. With that knowledge, you can improve and optimize your search campaigns to ensure you get maximum value for the money spent.
Achieve relevance with good structure – question answers
Anna is a commercial photographer. She is setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she is doing this by creating ad groups for each type of product.
Ad: Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Question: Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
Answer
Bridal party photos
Baby photoshoot
Newborn baby photography
Professional website photos
Get the most from your keywords – question answers
Anna specializes in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.
Question: Which of the following keywords are the negative keywords?
Answer
Landscape
Watercolor
Fine-tune with keyword match types – question answers
Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.
Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.
Question: Put the keywords in order of the broadest to the most restrictive.
Answer
Photography, portraits
Portrait photography studio
Movie themed portrait photography
Film themed portrait photography, low-cost
How to know what’s working and what isn’t – question answers
Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well.
Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter.
Anna wants to track how many people request photography for events that aren’t weddings.
Question: Where should she place the conversion tracking code?
Answer
enquiry confirmation page
End of topic assessment (Topic Quiz) – Questions and answers
Which of the following is a benefit of using relevant ads and landing pages?
A: Increased cost for ad placements
B: Higher ad positions on the search results page
C: Higher cost per clicks on your ads
D: Ads that will ensure more purchases
When it comes to search ads, which description best describes ‘negative keywords’?
A: Keywords with no association to your site
B: Keywords with a poor search volume
C: Keywords that are excluded from a campaign
D: Keywords that are typed incorrectly
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
A: Exact Match
B: Random Match
C: Direct match
D: Close match
What can conversion tracking in search help you measure?
A: How many transactions are completed on your site overall
B: How many people click on your SEM ad and end up browsing your site
C: How many people visiting your site from a search ad end up completing a purchase
D: How many customers your ad has converted into brand ambassadors
Conclusion
Hope these questions and answers help you to understand Digital Marketing a little more. Try to answer the question on your own. And you always can refer to these posts to see whether you answered correctly or not. If this helps you share with your friends that are looking for the same answers.