Fundamentals of Digital Marketing: Module 10 – Get Noticed Locally
Important: The correct answers will be marked in green color
Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!
In this post, I’ll include all the answers to the questions in Google Digital Garage, Fundamentals of Digital Marketing, Module 10. I hope this post helps you understand the questions and improves your knowledge of Digital Marketing.
Digital marketing is the use of digital technologies and channels to promote and market products or services to consumers and businesses. One way to get noticed locally is to optimize your online presence for local search. This can include claiming and optimizing your local business listings on directories and search engines, such as Google My Business, and using local keywords in your website and content. Additionally, you can use local social media marketing and targeted advertising to reach potential customers in your area. Building relationships with local influencers and partnering with local businesses can also help to increase your visibility and credibility in the local community.
You’ll need to harness local online marketing if you have a physical storefront in order to reach more customers. You can ensure you are visible to customers close to your store by creating a local directory listing, engaging in mobile marketing, and building a local search presence.
Marketing to the locals – Answers
Jim is running a bike shop in a popular tourist city and he’s started a bike hire service.
Question: What would be the better way for Jim to attract more tourists – a map feature or a social media page?
Answer
The answer is a map feature
The power of local directories – Answers
Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business.
Question: Help Jim create his listing by choosing the minimum information he should add.
Answer
Jim’s Bikes
10 Bird Way, Cowseld, West Sussex, RH11 5XN
Phone number 01269 559632
Open 9–5 Mon–Sat
End of topic assignment (Topic Quiz) – Questions and answers
How can you improve a business’s visibility to people located near you geographically?
A: Translate your website into at least two more languages
B: Offer free phone support during business hours
C: Ensure you have good analytics on your website
D: Make sure your phone number, address and business hours are easy to find
Which of the following is an example of a local search?
A: “bike shop near me”
B: “bike shop in UK”
C: “local bicycle shop”
D: “bike shops”
Which of the following is a benefit of registering your business in online local listings?
A: Discounted pricing on your search advertising campaigns
B: Increased likelihood of being discovered through search engines
C: More mentions on social media platforms
D: Guaranteed sales to local customers
Which three pieces of information are essential to include first in your local directory listing?
A: Business address, website, telephone numbers
B: Business name, business address, telephone numbers
C: Website, telephone numbers, email address
D: Business name, email address, website
Hope these questions answers help you!