Fundamentals of Digital Marketing | Module 4 – Plan your online business strategy
Important: Right answers will be marked in green color
In this post, I’ll include all the questions and answers for the google digital garage, fundamentals of digital marketing, module 4. Hope this helps you to understand these questions and also learn about Digital marketing.
The Benefits of an Online Strategy | questions & answers
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably.
Help Sam create his own online business strategy, by selecting the correct steps he should take.
Q: What should his first step be?
A: Define business goals
Q: What should his second step be?
A: Write a mission statement
Q: What should his third step be?
A: Identify his USP
Taking a business online | questions & answers
Omar owns a stall selling homemade cosmetics and wants to launch an e-commerce website. He has lots of experience selling his products in person at markets but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?
Q: He should focus on duplicating his successful offline efforts to an online audience
Q: He should sell at a cheaper price on the website to attract more customers.
Q: He should identify his various online and offline audiences, and how best to engage them.
Q: He should consider paid online advertising as the sole means of promoting his business online.
Understanding customer behavior | questions & answers
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?
A: Website Layout
B: Instagram account
C: Instructor’s blog
D: Email marketing
How to stand out from the competition | questions & answers
Bobbie owns a protein shake company, which has been trading for three years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbie would now like to break into the online market to boost product sales.
Which of the following actions should Bobbie take to identify opportunities for online business growth?
A: Hire a financial planner
B: Identify a USP
C: Ship to new countries
D: Build a SWOT analysis
E: Distribute feedback forms to suppliers
F: Review competitor websites
Using goals to improve business performance | questions & answers
Ryan has written some KPIs to help his fitness centers achieve the business goal of “Improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant, and time-bound?
A: Ensure 80% of clients use the gym’s online system to book personal training appointments
B: Increase how much money customers spend in the gym’s juice bar
C: A score of 85% or more in the annual survey for the question, “Would you recommend this gym to a friend?”
D: Ensure 90% of new gym members book an induction session within the first two weeks of joining
Google digital garage module 4 end of topic assessment | Topic Quiz – Questions & Answers
1. what is the first step in creating an online business strategy?
A. Identifying business goals
B. Understanding what the completion is doing
C. Knowing the market
D. Aligning goals to the strategy
2. What is the purpose of the “See, Think, Do, Care” framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into a specific customer group
3. Why is optimizing customer touchpoints online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
B. It gives businesses the opportunity to save money on online advertising
C. It provides customers with value every time they come into contact with a brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential customers
4. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help raise customer awareness
B. Create an email campaign letting your customers know why you are unique
C. Film a video explaining your unique selling point and send it to employees
D. Create a press release and distribute it through your channels
5. What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions
Hope these questions and answers help you to understand lessons more. If it helps please do share with your friends that are searching for these answers.
Disclaimer: These answers are only for educational purposes only. Please do not use them for cheating. Cheating doesn’t do any good for you!