Email Marketing Benchmarks 2025: Industry Standards, Open Rates & Best Practices

Ever feel like your emails are getting lost in the digital void?

You’re not alone! In today’s inbox battlefield, understanding what makes an email campaign successful isn’t just helpful—it’s essential for survival.

Let’s break down the numbers, trends, and strategies that can transform your email marketing from “meh” to “magnificent.”

The Numbers Don’t Lie: Email Marketing in 2025

Think email is going out of style? Think again!

According to recent data from Wix, by 2025, we’ll have about 4.6 billion email users worldwide—that’s more than half the planet’s population!

Every day in 2024, people are sending around 376 billion emails, and by 2027, email marketing is expected to generate a whopping $17.9 billion in global revenue.

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Your Email Marketing Report Card: Key Metrics That Matter

Getting Past the First Hurdle: Open Rates

Let’s talk about getting people to actually open your emails (because an unopened email is like an untold joke—it’s not doing anyone any good):

• Most marketing emails see open rates between 15% and 25%, with the sweet spot around 25.10% according to combined data from Wix and MyEmma
• Healthcare? You’re in luck! MedicoReach reports open rates soaring from 21.12% to an impressive 37.39%
• Tech companies are crushing it too—HubSpot data shows software companies enjoying 35.92% open rates

Pro Tip: Want to boost those numbers? PersonalIzation isn’t just a buzzword. Wix research shows that adding a personal touch to your subject lines can increase open rates by 26%!

Click-Through Rates (CTR): Where the Magic Happens

This is where we separate the email marketing wizards from the wannabes:

• GetResponse tells us the average CTR hovers around 3.25%
• Healthcare emails are particularly interesting—according to MedicoReach and Paubox, they can see CTRs ranging from 2.07% to an impressive 5.65%

The Automation Advantage

Here’s where things get exciting. According to Wix’s latest research, automated emails are the overachievers of the bunch:

• They get opened 42.1% of the time
• People click on them 5.4% of the time

Making Sure Your Emails Actually Land

The Deliverability Dance

EmailToolTester brings us some sobering news: while a deliverability rate above 89% is considered good (and 95%+ is excellent), the average across email service providers is only about 83.1%.

That means roughly one in six of your carefully crafted emails might never reach their destination!

Keeping Things Clean

According to WebFX:

• Keep your bounce rate under 2%
• Expect about 0.89% of people to unsubscribe from general campaigns
• Healthcare emails see better retention, with WGContent reporting just 0.21% unsubscribe rates

Industry Deep Dive: Healthcare and Tech

Healthcare: Playing by Different Rules

Campaign Monitor and MedicoReach show us some interesting patterns:

• Open rates can hit 37.39% (pretty impressive!)
• CTRs range from 2.07% to 5.65%
• CTOR averages around 13.4%

Tech Companies: The Digital Natives

HubSpot’s data reveals:

• Software companies: 35.92% open rates
• Electronics companies: 33.88% open rates

Your Action Plan for Email Success

1. Get Personal
   Remember that 26% boost in open rates from personalization? Wix’s research shows it’s worth the effort!
2. Embrace Automation
   With automated campaigns showing 42.1% open rates (Wix), it’s time to let the robots help.
3. Keep It Clean
   EmailToolTester emphasizes the importance of maintaining a clean email list and using double opt-in methods.
4. Test Everything
   As WebFX suggests, keep a close eye on those metrics and adjust accordingly.

Looking Ahead

The email marketing landscape is evolving faster than your aunt’s Facebook status updates.

With AI and machine learning entering the scene, we’re seeing more ways than ever to make your emails stand out in crowded inboxes.

Time to Take Action

How do your numbers stack up against these benchmarks?

Remember, these aren’t just random figures—they’re based on real-world data from industry leaders like Wix, HubSpot, and Campaign Monitor.

Whether you’re in healthcare, tech, or any other industry, success comes down to understanding your audience, getting personal, and not being afraid to try new things.

Now, armed with these insights, it’s time to give your email marketing the attention it deserves.

After all, with 376 billion emails flying around daily, you want yours to be the ones that actually get read!

Note: All statistics and benchmarks cited in this article are sourced from recent industry reports by Wix, HubSpot, Campaign Monitor, EmailToolTester, WebFX, GetResponse, MedicoReach, and other leading marketing research firms as of 2023-2024.